Former Police Officer marks WoW with NZ’s first fashionable high-vis clothing brand

Former Police officer and award-winning fashion designer Fiona Pohlen has launched New Zealand’s first fashionable high-visibility clothing brand “Lumen Clothing” in celebration of the 30th anniversary of the World of Wearable Art (WOW).

Inspired by her work as a police officer, the Wellington based designer is creating sophisticated reflective wear to keep people safe and stylish on the streets of the capital.

“My aim is to create a city where pedestrians are all visible in low-light conditions, and still look fabulous, wearing sophisticated, locally made clothing,” she says.

Lumen Clothing uses 3M Scotchlite© highlights on their garments, which is the same product used on high-visibility safety workwear.

The illuminated designs are on show in the window of the iconic Wellington store Cranfields as part of the WOW Window Dressing Competition.

Ms Pohlen says, “We have created a whimsical ‘Alice in Wellington’ theme, with flying candelabras, spoons and forks, along with showcasing a Lumen coat in the blue reflective theme of WoW this year.”

Aware of the negative impact that fashion brands can have on the environment, Ms Pohlen has created an ethical and sustainable clothing brand.

She says, “We are about reducing the negative impact our clothing brand has on the environment, and if we can keep people safe in low-light conditions whilst doing it; even better.”

Ms Pohlen was the winner of the Lux Luminance Award in Project Glow Wear 2016.


Kiwi company launches new children’s line to educate kids about ethical fashion

Kiwi clothing company Little Yellow Bird has launched a new baby and kids’ line designed to educate the next generation about ethical clothing.

Sustainably made and ethically produced, the new line featuring baby onesies and kids’ t-shirts comes as New Zealand celebrates the birth of its first baby.

Little Yellow Bird founder and CEO Samantha Jones says, “It’s vital there are affordable options for ethically made kids clothing, and even more so, that we are teaching the next generation about conscious choices and the impact these choices can have.”

The clothing is all organic rain-fed cotton, holding the same values and method as Little Yellow Bird’s current range, which includes corporate uniforms & business basics for individuals.

Jones says,  “While we make clothing, we’re really about demonstrating how business can be used as a force for good. All of our clothes are made with respect for the people, the environment and communities in which we operate.”

Little Yellow Bird, which sources cotton from India and makes clothing products from organic fabrics, has an ethical supply chain from cotton seed through to manufacturing. Many workers are still not provided with a living wage or access to safe working conditions in most garment manufacturing. Little Yellow bird is dedicated to changing this.

Little Yellow Bird is a certified B-corp, meaning the business went through a rigorous assessment process which determined their impact and dedication to social and environmental issues.

Little Yellow Bird is committed to creating a healthy bottom line and proving that good ethics doesn’t have to come at the expense of profit. The clothing brand has experienced an incredible 800% growth in website sales in the past year.

Little Yellow Bird's latest impact report 2017-2018, demonstrates how the kiwi businesses is alleviating poverty and saving the environment one garment at a time, providing 20 thousand hours of fair trade labour, saving 12, 200,000 litres of water, eliminated the use of 12,200 Kgs of toxic chemicals and educating up to 10 thousand people about sustainable and ethical fashion.

Kiwi entrepreneur raises $1 million for a 'world-first' ethical fashion tech platform

Kiwi businesswoman Samantha Jones has raised $1.2M to develop a tech platform which will verify the origins of apparel in the garment industry in a quest to end modern-day slavery.

At only 28 years of age, Jones is already an accomplished entrepreneur with a number of accolades, including being named as New Zealand’s Young Innovator of the year in 2017.

Jones’s latest endeavour, Origins will utilise NEM blockchain technology to track their products from origin to point of sale. "Just like I did with Little Yellow Bird, I’m actually trying to solve a problem that I’ve faced firsthand and one that I can see impacts people and businesses across a range of industries," says Jones.

Little Yellow Bird, which until now was one of Jones’s most high profile projects, was dreamed up in 2014, after she left the military and saw a gap in the market for ethically made organic and fair-trade apparel. Jones credits her early success partly to her experience and time working as a Supply Chain Manager in the military and her time living in developing countries as a child.

Consumer pressure for increased visibility of a garments supply chain is part of the reason why Little Yellow Bird has been so successful, but Jones also recognises that her business is unique and ultimately wants this to become the norm.

"As we’ve become a more established business, my focus has definitely shifted to differentiating our brand based on product, and helping other businesses to implement the traceability and ethics that are now ingrained in the Little Yellow Bird ethos," she says.

Jones became the second New Zealand venture and first woman globally to have a project funded via the NEM community fund proposal process. The NEM platform is a blockchain solution that aims to simplify the development process with a specific focus on impact projects.

Expansion Director for Australia and New Zealand, Jason Lee, said, "the supply chain industry is one of best areas to develop a real world blockchain use case and we are excited to support Origins in utilising the NEM blockchain technology which will be a great showcase globally. This also aligns with NEM’s aim to support social impact project like these across the region."

Lack of visibility within the garment sector is a global issue with consumers increasingly demanding brands to provide greater transparency. Many brands are unable to track where their garments are made and Jones believes she has a solution that will help other brands solve this issue.

Jones and her team are heading back in India in August to setup phase one of the Origins implementation plan, before Jones heads to Edinburgh to represent New Zealand at the Social Enterprise World Forum as a guest speaker presenting her learnings and impact journey.

Leaning-in through mentoring & networking

Shirin Ahmed and Simrin AhmedCo-Founders, WOMENTOR 

One just has to visit their local bookstore or start a Goodreads account, to gauge the rising popularity of books on women’s leadership and support for other women. If Sheryl Sandberg’s Lean In does not inspire you to lean in, then you’ll probably identify with being a Sophia Amoruso’s Girl Boss. Otherwiseyou’ve probably found inspiration in the videos of famous YouTubers, or just talking with inspiring women around you.  

Womentor was born out of community outreach-talks at schools, which Shirin attended on behalf of Vodafone New Zealand. Engaging with schoolgirls developed the passion to build something that was sustainable and addressed an important issueHaving participated in youth projects and conferences since we were young, we found that there was a need that was never met for us, at school. A need that even today, is not being met for many schoolgirls. As soon as they finish their NCEA exams, young people are expected to make a serious decision about what they do after secondary school – a difficult decision to make at the age of 16-19.  

Having spent at least an entire decade in school, with subjects/class streams based on a generic format; to decide within a short time frame what one will do after school – which can affect a major chunk of one’s life - can be a massive gamble.  Especially in this economic climate, where tertiary fees are on the rise, scholarships limited to those who excel and very few first/second chances are available.  

As soon as they finish their NCEA exams, young people are expected to make a serious decision about what they do after secondary school – a difficult decision to make at the age of 16-19.  

As soon as they finish their NCEA exams, young people are expected to make a serious decision about what they do after secondary school – a difficult decision to make at the age of 16-19.  

How does one go about setting and achieving goals?

Can someone achieve them through multiple career-pathways? 

What are the skill-sets one requires to achieve their goals, and more importantly how transferable are these skill-sets in each industry? 

Are there various ways to get a degree or qualification? Will a degree be useful at all in the first place? 

Students should know the answers to these questions before investing in 3-4 years of further study, and most likely incurring some form of student loan or debtWomentor set out to try and answer these questions for schoolgirls, in the form of mentoring, and creating networking platforms for students to engage with women from various fields and industriesThe exposure to different professionals would not only encourage students to find a potential career-pathway of their interest, but also ascertain the various skill-sets they wish to develop, in the future.  

Furthermore, we also wanted these professionals to share their life lessons and what they thought of their occupationsto better inform students of the challenges and opportunities they encountered. This may seem like anecdotal advice one shares over a coffee with a friend. But if schoolgirls had a platform where they could network and talk with inspiring women - and more importantly, be exposed to realistic advice - it would further aid help them in making invaluable choices about their futures.  

So what are some of the lessons we have learnt since Womentor was born? Over the course of two and a half years of running the programme, we were exposed to important experiences, all of which have undoubtedly become the biggest contributors to our growth and learning.  

Passion and flexibility is critical 

Passion is critical to run a voluntary organisation. Without passion for gender development and giving back to the community, neither the drive for this project nor the resilience in the face of challenges would exist. The diversity of perspectives and experiences of women we have met and had the pleasure of working with - through Womentor - definitely contributes to this passion. Another lesson we learnt is that flexibility is key to succeeding. Many a time events do not go according to plan, spanners are thrown in the works unexpectedly; and mentors have their own professional lives, all of which requires us to be flexible 

If you are not making mistakes, you are not learning 

Like most start-ups, Womentor did not grow without making mistakes. Mistakes are almost as important as passion. They not only taught us what not to do, but also what can be done better. We found some fantastic professionals who were very inspiring, but also realised that professional success does not necessarily equate to being a good mentor. Looking at the model of our programme, we also found that while there were merits in one-to-one mentoring, it was not necessarily what schoolgirls neededWe found group mentoring to be more beneficial. Such mistakes only helped us to improve and make the programme more effective. 

Network, network, network! 

Networking can be difficult. It can be daunting for some, to approach and engage with unfamiliar people at conferences and workshops. It requires practice. But networking is important for success in any venture. Building and maintaining relationships with people is necessary to create successful organisations. If one wants advice or different perspectives, one needs to become comfortable approaching people from various fields and walks of life. One also needs to cultivate the mind-set that networking never ends. In the case of Womentor, we found that networking not only helped us in finding potential mentors, but we also gained invaluable insight and guidance from other professionals. Giving students and professional women opportunities to network reinforces the importance of this skill 

As a result of some of these lessons, it has become obvious that the process - rather than the end result of the project - has been the driving force and the biggest contributor to the development of Womentor. While Womentor cannot provide all the answers to gender development and equalitywe also realise that success does not transpire overnight. It requires a lot of passion and hard work. Fortunately, many like-minded young women in New Zealand share this passion, and we hope that - with their help - Womentor can continue to grow in the future.  

http://www.womentor.org/